PROGRAMME LEARNING OUTCOMES |
|---|
KNOWLEDGE |
Described in terms of theoretical and factual knowledge. |
|
1
Explain the basic concepts in the field and the basic disciplines arising from these concepts.
|
|
2
Compare current theories in the field and communication theories.
|
|
3
Solve problems related to the field by identifying problems related to the field.
|
|
4
Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.
|
SKILLS |
|---|
Described in terms of cognitive and practical skills. |
|
1
By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.
|
|
2
Using field knowledge, identify and solve problems related to field.
|
|
3
Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.
|
|
4
By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.
|
OCCUPATIONAL |
|---|
Autonomy & Responsibility |
|
1
Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.
|
|
2
Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.
|
|
3
Designs a communication plan by taking responsibility in case of problems related to the field.
|
Learning to Learn |
|---|
|
1
Describe creative production, presentation and persuasion techniques to support the professional expertise.
|
|
2
Analyze the developments, changes and innovations in his field and gices an example.
|
Communication & Social |
|---|
|
1
Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.
|
|
2
Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.
|
Occupational and/or Vocational |
|---|
|
1
Determine career goals by establishing cooperation with the sector in line with the information he/she has.
|
|
2
Analyze and interpret the social and global impacts of issues related with communication.
|
|
3
Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.
|
PROGRAMME LEARNING OUTCOMES |
|---|
|
1
Explain the basic concepts in the field and the basic disciplines arising from these concepts.
|
|
2
Compare current theories in the field and communication theories.
|
|
3
Solve problems related to the field by identifying problems related to the field.
|
|
4
Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.
|
|
5
By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.
|
|
6
Using field knowledge, identify and solve problems related to field.
|
|
7
Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.
|
|
8
By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.
|
|
9
Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.
|
|
10
Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.
|
|
11
Designs a communication plan by taking responsibility in case of problems related to the field.
|
|
12
Describe creative production, presentation and persuasion techniques to support the professional expertise.
|
|
13
Analyze the developments, changes and innovations in his field and gices an example.
|
|
14
Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.
|
|
15
Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.
|
|
16
Determine career goals by establishing cooperation with the sector in line with the information he/she has.
|
|
17
Analyze and interpret the social and global impacts of issues related with communication.
|
|
18
Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.
|
KNOWLEDGE |
||
|---|---|---|
Theoretical, Factual |
||
|
Alanındaki güncel bilgileri içeren ders kitapları, uygulama araç-gereçleri ve diğer kaynaklarla desteklenen ileri düzeydeki kuramsal ve uygulamalı bilgilere sahip olma.
|
Based on the competencies gained in secondary education; explains the concepts and relationships between concepts related to the field.
Identify the processes, methods and techniques related to the production of scientific knowledge.
Has knowledge about the theories, methods, strategies and techniques related to the field.
Has knowledge about the communication characteristics of individuals, groups, masses or organizations and the communication problems they experience.
Has the knowledge to use communication media and tools competently.
Recognizes the structural, managerial and technical characteristics of the institutions operating in the field.
Recognize the national, international, social and intercultural dimensions of communication.
Based on the competencies gained in secondary education; explains the concepts and relationships between concepts related to the field.
Identify the processes, methods and techniques related to the production of scientific knowledge.
Has knowledge about the theories, methods, strategies and techniques related to the field.
Has knowledge about the communication characteristics of individuals, groups, masses or organizations and the communication problems they experience.
Has the knowledge to use communication media and tools competently.
Recognizes the structural, managerial and technical characteristics of the institutions operating in the field.
Recognize the national, international, social and intercultural dimensions of communication.
|
Alanlarındaki temel kavramları ve bu kavramlardan doğan temel disiplinleri açıklar.
Alanıyla ilgili güncel bilgiler ile iletişim kuramlarını karşılaştırır.
Alanıyla ilgili problemleri saptayarak konuya ilişkin sorunları çözer.
Alanındaki bilgi ve olguları sosyal bilimlerin Sosyoloji,Gazetecilik, Televizyon, Medya gibi alanlarıyla karşılaştırır.
|
SKILLS |
||
|---|---|---|
Cognitive, Practical |
||
|
Alanında edindiği ileri düzeydeki kuramsal ve uygulamalı bilgileri kullanabilme.
Alanında edindiği ileri düzeydeki bilgi ve becerileri kullanarak verileri yorumlayabilme ve değerlendirebilme, sorunları tanımlayabilme, analiz edebilme, araştırmalara ve kanıtlara dayalı çözüm önerileri geliştirebilme.
|
Uses theoretical and practical knowledge and information resources related to the field.
Has the ability to recognize and explain the relationships between events and phenomena related to the field.
Explains original ideas related to the field in a creative way.
Develops and applies appropriate communication strategies, methods and techniques, taking into account the communication characteristics, needs or differences of individuals, groups, masses or organizations.
Uses theoretical and practical knowledge and information resources related to the field.
Has the ability to recognize and explain the relationships between events and phenomena related to the field.
Explains original ideas related to the field in a creative way.
Develops and applies appropriate communication strategies, methods and techniques, taking into account the communication characteristics, needs or differences of individuals, groups, masses or organizations.
|
Bu programdan mezun olunca öğrenciler, halkla ilişkiler,reklam,pazarlama gibi alanlarda araştırma ve analiz yapar.
Alan bilgisini kullanarak, alanıyla ilgili karşılaştığı sorunları tespit eder ve çözer.
Gerçekleştirilen proje, kampanya analizi doğrultusunda, hazırlayacağı iletişim planını alanıyla doğru orantılı olarak uygular.
Alanında edindiği kuramsal ve uygulamalı bilgilerden faydalanarak,halkla ilişkiler ve reklamcılık sektöründe karşılaştığı problemleri çözer.
|
PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS |
||
|---|---|---|
Autonomy & Responsibility |
||
|
Alanı ile ilgili ileri düzeydeki bir çalışmayı bağımsız olarak yürütebilme.
Alanı ile ilgili uygulamalarda karşılaşılan ve öngörülemeyen karmaşık sorunları çözmek için bireysel ve ekip üyesi olarak sorumluluk alabilme.
Sorumluluğu altında çalışanların bir proje çerçevesinde gelişimlerine yönelik etkinlikleri planlayabilme ve yönetebilme.
|
Takes responsibility in individual or group studies related to the field and fulfills the task taken or executes it independently.
Takes responsibility individually or as a team member in applications related to the field.
Uses their creative and strengths as an individual.
|
Halkla ilişkiler kampanyaları ve reklam projelerinde yer alarak, ekip içinde kendilerine verilen görevleri yerine getirir.
Alanın dinamiklerine bütünleşik bir bakış açısıyla yaratıcı ve eleştirel yaklaşarak, özgün ve yenilikçi stratejiler yaratır.
Alanıyla ilgili ortaya çıkabilecek sorunlar karşısında sorumluluk alarak, iletişim planı tasarlar.
|
Learning to Learn |
||
|---|---|---|
|
Alanında edindiği ileri düzeydeki bilgi ve becerileri eleştirel bir yaklaşımla değerlendirebilme,
Öğrenme gereksinimlerini belirleyebilme ve öğrenmesini yönlendirebilme.
Yaşamboyu öğrenmeye ilişkin olumlu tutum geliştirebilme.
|
Evaluates the knowledge and skills acquired in the field with a critical approach.
Identifies and directs learning needs.
Plans and manages activities for professional development as an individual and team member.
To know the ways of accessing information, to follow and use new methods and technologies related to the field.
Develop positive attitudes and behaviors towards lifelong learning.
|
Mesleki uzmanlıklarını destekleyecek yaratıcı üretim, sunum ve ikna tekniklerini tanımlar.
Alanıyla ilgili gelişmeleri, değişimleri ve yenilikleri yakından takip eder ve örnek verir.
|
Communication & Social |
||
|---|---|---|
|
Alanı ile ilgili konularda ilgili kişi ve kurumları bilgilendirebilme; düşüncelerini ve sorunlara ilişkin çözüm önerilerini yazılı ve sözlü olarak aktarabilme.
Alanı ile ilgili konularda düşüncelerini ve sorunlara ilişkin çözüm önerilerini nicel ve nitel verilerle destekleyerek uzman olan ve olmayan kişilerle paylaşabilme.
Toplumsal sorumluluk bilinci ile yaşadığı sosyal çevre için proje ve etkinlikler düzenleyebilme ve bunları uygulayabilme.
Bir yabancı dili en az Avrupa Dil Portföyü B1 Genel Düzeyi'nde kullanarak alanındaki bilgileri izleyebilme ve meslektaşları ile iletişim kurabilme.
Alanının gerektirdiği en az Avrupa Bilgisayar Kullanma Lisansı İleri Düzeyinde bilgisayar yazılımı ile birlikte bilişim ve iletişim teknolojilerini kullanabilme.
|
Informs the relevant people and institutions about the issues related to the field; conveys his / her thoughts and suggestions for solutions to problems in written and oral form and uses the language effectively.
To be able to share his/her thoughts on issues related to his/her field and his/her suggestions for solutions to problems with experts and non-experts by supporting them with quantitative and qualitative data.
To be able to follow the information in the field and communicate with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.
Uses information and communication technologies together with computer software at least at the Advanced Level of European Computer Driving License required by the field.
Closely follows, actively participates in and organizes artistic, cultural and social events.
To be able to follow and interpret the events and developments in the national and international agenda.
Recognize and adapt to the communication styles of different cultures.
|
Reklam,halkla ilişkiler, pazarlama gibi konularda düşünce ve fikirlerini yazılı ve sözlü olarak ilgili kişi ve kurumlara etkili bir şekilde açıklar.
Toplumsal sorumluluk bilinciyle yaşadığı sosyal çevre için proje ve etkinlikler tasarlar.
|
Occupational and/or Vocational |
||
|---|---|---|
|
Alanı ile ilgili verilerin toplanması, yorumlanması, uygulanması ve sonuçlarının duyurulması aşamalarında toplumsal, bilimsel, kültürel ve etik değerlere uygun hareket etme.
Sosyal hakların evrenselliği, sosyal adalet, kalite kültürü ve kültürel değerlerin korunması ile çevre koruma, iş sağlığı ve güvenliği konularında yeterli bilince sahip olma.
|
Acts in accordance with democracy, human rights, social, scientific and professional ethical values.
Plans and realizes professional projects and activities for the social environment in which they live with a sense of social responsibility.
Uses the technologies related to the field competently.
Be aware of the laws, regulations and legislation related to the field and act appropriately.
Has sufficient awareness of social security and occupational safety issues.
|
Alanıyla ilgili edindiği bilgiler doğrultusunda, sektörle işbirliği kurarak, kariyer hedeflerini belirler.
İletişimle ilgili konuların toplumsal ve küresel boyutlardaki etkilerini analiz eder ve yorumlar.
Alanıyla ilgili teknik ve kuramsal bilgi ve becerilerini kullanarak yeni bilgi ve teknikler tasarlar.
|