VISUAL PERCEPTION AND ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
ILT376	VISUAL PERCEPTION AND ADVERTISING	5	3	3	5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	The history of advertising in the world and Turkey	Discussion
2	Read chapters from the relevant book.	Advertising purposes, advertising messages and effects	-
3	Read chapters from the relevant book.	Advertising and persuasion-oriented advertising messages	Lecture, Case Study, Problem Solving
4	Read chapters from the relevant book.	Gestalt theory	Lecture, Individual Study
5	Read chapters from the relevant book.	Ad types	Lecture, Problem Solving
6	Read chapters from the relevant book.	Advertisement and audience	Lecture
7	Read chapters from the relevant book.	Advertisement and audience	Individual Study
8	Read chapters from the relevant book.	Advertising Culture and Myth	Individual Study
9	Read chapters from the relevant book.	Advertising environments	Individual Study
10	-	MID-TERM EXAM	-
11	Read chapters from the relevant book.	Advertising environments	Individual Study
12	Read chapters from the relevant book.	Features of newspaper and magazine advertisements	Individual Study
13	-	Television advertising production	Individual Study
14	-	Storyboard	Individual Study
15	-	An overview	Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY