VISUAL PERCEPTION AND ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
ILT376	VISUAL PERCEPTION AND ADVERTISING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. METİN KUŞ
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to develop the skills of visual, perceptive and visual expression, to show how these are used in the field of advertising and to present these forms of expression with a project.
Contents of the Course Unit:	The content of this course is to define the basic principles of advertising and types of advertising and to make designs with advertising culture content.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Develops visual messages by improving vision, perception and expression skills.
Designs a comprehensive visual project and visualizes this project with creative thinking.
Defines the concepts used in writing and creation process.
Uses Gestalt principles at an advanced level.
Communication Design prepares a communication campaign using the principles of science.
Uses advanced programs in the Adobe Creative Cloud console.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	The history of advertising in the world and Turkey	Discussion
2	Read chapters from the relevant book.	Advertising purposes, advertising messages and effects	-
3	Read chapters from the relevant book.	Advertising and persuasion-oriented advertising messages	Lecture, Case Study, Problem Solving
4	Read chapters from the relevant book.	Gestalt theory	Lecture, Individual Study
5	Read chapters from the relevant book.	Ad types	Lecture, Problem Solving
6	Read chapters from the relevant book.	Advertisement and audience	Lecture
7	Read chapters from the relevant book.	Advertisement and audience	Individual Study
8	-	MID-TERM EXAM	-
9	Read chapters from the relevant book.	Advertising Culture and Myth	Individual Study
10	Read chapters from the relevant book.	Advertising environments	Individual Study
11	Read chapters from the relevant book.	Advertising environments	Individual Study
12	Read chapters from the relevant book.	Features of newspaper and magazine advertisements	Individual Study
13	-	Television advertising production	Individual Study
14	-	Storyboard	Individual Study
15	-	An overview	Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Teker, U. (2002). Graphic Design Advertising. Izmir: Dokuz Eylül Publications.
Avalin, M. (1997). Advertising Writing Art. Istanbul. Epsilon Publications.
Sansarci, E., Guler Ertan, Emin Sansarci. (2016). Meaning and Perception in Visual Arts. İstanbul: Alternative Publishing.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to know the basic concepts of Graphic Design and to define how these concepts are reflected in designs.
2	will be able to define the function of Graphic Design in communal and social contexts.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to organize the relations between the target audience and the visual design.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to apply the past and current technical knowledge and methods in the field of Graphic Design with the competence required by the design process.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to apply designs with appropriate combinations by considering the interaction of the field of Graphic Design with other disciplines.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to behave according to the values of social, cultural, scientific and professional ethics in the design process of Graphic Design.
2	will be able to use and reflect quality, cultural values, environmental protection, occupational health and safety issues in the all kind of processes in the field.
3	will be able to implements planned tasks in the desired manner and on time by organizing comprehensive design processes in the field of Graphic Design in individual or group works.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to use and relate the information that obtained in Graphic Design education for higher academic education processes or different field disciplines.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to explain the theorical and applicational knowledge related to the field of Graphic Design with using appropriate presentation and communication techniques.
2	will be able to use a foreign language at least at the B1 level of the European language portfolio.
3	will be able to use basic computer softwares, information and communication technologies and graphic design programs as required by the field.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	wil be able to demonstrate....

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	0	0	0
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	5	12	60
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	18	18
Preparation for the Final Exam	0	0	0
Mid-Term Exam	1	10	10
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	21	0	130