1 |
Research on the subject |
Introduction |
Lecture and Discussion |
2 |
Research on the subject |
The concept of advertising and marketing, two basic elements in advertising: analysis and creativity |
Lecture and Discussion |
3 |
Research on the subject |
Purpose and functions of advertising |
Lecture and Discussion |
4 |
Research on the subject |
Identity, self and consumption practices in the context of the purposes and functions of advertising |
Lecture and Discussion |
5 |
Research on the subject |
Brand phenomenon in the context of advertising and marketing and how to create a brand? |
Lecture and Discussion |
6 |
Research on the subject |
Factors affecting consumer behavior I |
Lecture and Discussion |
7 |
Research on the subject |
Factors affecting consumer behavior II |
Lecture and Discussion |
8 |
- |
MID-TERM EXAM |
- |
9 |
Research on the subject |
Advertising campaigns |
Lecture and Discussion |
10 |
Research on the subject |
Advertising campaign examples - analyzes / marketing strategies through brands |
Lecture and Discussion |
11 |
Research on the subject |
Media planning in advertising |
Lecture and Discussion |
12 |
Research on the subject |
Advertising copywriting I |
Lecture and Discussion |
13 |
Research on the subject |
Advertising copywriting II |
Lecture and Discussion |
14 |
Research on the subject |
Internet advertising |
Lecture and Discussion |
15 |
Research on the subject |
An overview |
Lecture and Discussion |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |