ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
STV464	ADVERTISING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. METİN KUŞ
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	Within the scope of the course, it is aimed to give basic theoretical and practical information about advertising and marketing, and to learn the basic knowledge and processes related to the functioning of advertising.
Contents of the Course Unit:	Course content includes introduction to advertising and marketing, purposes of advertising, functions of advertising, advertising and marketing relationship, brand phenomenon in advertising, brand creation, identity, self and consumption practices in the context of the purposes and functions of advertising, factors affecting consumer behavior, advertising campaigns, media planning in advertising, advertising copywriting.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explains the basic concepts and processes related to advertising.
Can analyze brand creation and management processes.
Can compare advertising campaigns.
Can evaluate advertising texts.
Explains the functioning of advertising campaigns.
Can evaluate the media planning step in the advertising process.
Explains the functioning and distribution of duties in advertising agencies.
Can discuss identity, self and consumption practices in advertising through advertising examples.
Explains the factors affecting consumer behavior.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Research on the subject	Introduction	Lecture and Discussion
2	Research on the subject	The concept of advertising and marketing, two basic elements in advertising: analysis and creativity	Lecture and Discussion
3	Research on the subject	Purpose and functions of advertising	Lecture and Discussion
4	Research on the subject	Identity, self and consumption practices in the context of the purposes and functions of advertising	Lecture and Discussion
5	Research on the subject	Brand phenomenon in the context of advertising and marketing and how to create a brand?	Lecture and Discussion
6	Research on the subject	Factors affecting consumer behavior I	Lecture and Discussion
7	Research on the subject	Factors affecting consumer behavior II	Lecture and Discussion
8	-	MID-TERM EXAM	-
9	Research on the subject	Advertising campaigns	Lecture and Discussion
10	Research on the subject	Advertising campaign examples - analyzes / marketing strategies through brands	Lecture and Discussion
11	Research on the subject	Media planning in advertising	Lecture and Discussion
12	Research on the subject	Advertising copywriting I	Lecture and Discussion
13	Research on the subject	Advertising copywriting II	Lecture and Discussion
14	Research on the subject	Internet advertising	Lecture and Discussion
15	Research on the subject	An overview	Lecture and Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Aslaner, A. G., & ASLANER, D. A. (2020). Gelenekselden dijitale türkiye’de reklamcılık. Yalova Sosyal Bilimler Dergisi, 10(21), 17-30.
Berger, J., & Salman, Y. (1986). Görme biçimleri. Yankı Yayınları.
Cialdini, R. B. (2016). İknanın Psikolojisi. İstanbul: MediaCat.
Demirci, K. (2017). Reklam Dayatır: Reklamın Tarihsel ve İdeolojik Özelliklerine Bir Bakış. Ankara: Ütopya Yayınları.
Elden, M. (2015). Reklam ve reklamcılık. Say Yayınları.
Elden, M. (2016). Reklam Yazarlığı. İletişim Yayınları.
Öcal, D. & Polat, H. (2020). Dijital Reklamcılık. Nobel Akademik Yayıncılık.
Topsümer, F. & Elden, M. (2015). Reklamcılık - Kavramlar, Kararlar, Kurumlar. İletişim Yayınları.
Yılmaz, R. A. (2001). İlanattan internete: Türkiye'de reklamcılık. Kurgu Anadolu Üniversitesi İletişim Bilimleri Fakültesi Uluslararası Hakemli İletişim Dergisi, 18(18), 355-367.
Yılmaz, R., & Erdem, M. N. (2016). 150 soruda geleneksel ve dijital reklamcılık. Kocaeli: Umuttepe Yayınları.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to know the basic concepts of Graphic Design and to define how these concepts are reflected in designs.
2	will be able to define the function of Graphic Design in communal and social contexts.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to organize the relations between the target audience and the visual design.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to apply the past and current technical knowledge and methods in the field of Graphic Design with the competence required by the design process.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to apply designs with appropriate combinations by considering the interaction of the field of Graphic Design with other disciplines.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to behave according to the values of social, cultural, scientific and professional ethics in the design process of Graphic Design.
2	will be able to use and reflect quality, cultural values, environmental protection, occupational health and safety issues in the all kind of processes in the field.
3	will be able to implements planned tasks in the desired manner and on time by organizing comprehensive design processes in the field of Graphic Design in individual or group works.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to use and relate the information that obtained in Graphic Design education for higher academic education processes or different field disciplines.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to explain the theorical and applicational knowledge related to the field of Graphic Design with using appropriate presentation and communication techniques.
2	will be able to use a foreign language at least at the B1 level of the European language portfolio.
3	will be able to use basic computer softwares, information and communication technologies and graphic design programs as required by the field.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	wil be able to demonstrate....

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	12	3	36
Preliminary & Further Study	12	2	24
Land Surveying	0	0	0
Group Work	10	2	20
Laboratory	0	0	0
Reading	12	2	24
Assignment (Homework)	2	3	6
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	3	3	9
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	2	2	4
Mid-Term Exam	1	2	2
Preparation for the Mid-Term Exam	1	2	2
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	56	0	128