| 1 |
Reading and researching on the subject |
Introduction and overview to the course subjects. |
Lecture and Discussion |
| 2 |
Reading and researching on the subject |
Internet era: Changes in how we live, interact and consume as a result of internet using. |
Lecture and Discussion |
| 3 |
Reading and researching on the subject |
New trends and evolution of media. |
Lecture and Discussion |
| 4 |
Reading and researching on the subject |
Basic knowledge about media placement in digital media: Rich media, advergaming, banner advertising, keyword etc. |
Lecture and Discussion |
| 5 |
Reading and researching on the subject |
Social networking: Windows Live, Facebook, Twitter, Friendfeed and Youtube. |
Lecture and Discussion |
| 6 |
Reading and researching on the subject |
Content creation and main chracteristics of a website. |
Lecture and Discussion |
| 7 |
Reading and researching on the subject |
Components of branding and maintaining an interactive site. |
Lecture and Discussion |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Reading and researching on the subject |
E-mail marketing and strategies. |
Lecture and Discussion |
| 10 |
Reading and researching on the subject |
Digital marketing and branding: Importance of being online for a brand. |
Lecture and Discussion |
| 11 |
Reading and researching on the subject |
Successful global and local campaigns. |
Lecture and Discussion |
| 12 |
Reading and researching on the subject |
Search and search engine marketing- |
Lecture and Discussion |
| 13 |
Reading and researching on the subject |
Trends and dynamics in mobile marketing. |
Lecture and Discussion |
| 14 |
Reading and researching on the subject |
Social media dynamics: Blogs, virals, advertgaming, online seeding. |
Lecture and Discussion |
| 15 |
Reading and researching on the subject |
Managing integrated marketing communications. |
Lecture and Discussion |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |