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VISUAL PERCEPTION AND ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ILT376 VISUAL PERCEPTION AND ADVERTISING 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - The history of advertising in the world and Turkey Discussion
2 Read chapters from the relevant book. Advertising purposes, advertising messages and effects -
3 Read chapters from the relevant book. Advertising and persuasion-oriented advertising messages Lecture, Case Study, Problem Solving
4 Read chapters from the relevant book. Gestalt theory Lecture, Individual Study
5 Read chapters from the relevant book. Ad types Lecture, Problem Solving
6 Read chapters from the relevant book. Advertisement and audience Lecture
7 Read chapters from the relevant book. Advertisement and audience Individual Study
8 - MID-TERM EXAM -
9 Read chapters from the relevant book. Advertising Culture and Myth Individual Study
10 Read chapters from the relevant book. Advertising environments Individual Study
11 Read chapters from the relevant book. Advertising environments Individual Study
12 Read chapters from the relevant book. Features of newspaper and magazine advertisements Individual Study
13 - Television advertising production Individual Study
14 - Storyboard Individual Study
15 - An overview Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -