| 1 |
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Explanation of course plan, its objectives and content, general description of the sources to be used, methods to be followed, subjects and the course |
Brain Storm, Lecture and Case study |
| 2 |
Literature Review |
Basics of visual merchandising (Customer behaviour-Colour outlines- Importance of the lighting-Display techniques) |
Lecture, Case study |
| 3 |
Revision of course resources and the previous weeks |
Effect of the brand identity on the design of the brand. Working on the project. |
Lecture, Individual study |
| 4 |
Revision of course resources and the previous weeks |
Effect of visual design on the image of the brand and its role in communication. |
Case study, Individual study |
| 5 |
Revision of course resources and the previous weeks |
Effect of the colours, texture and materials to be used on the design. Working on the project. |
Case study, Individual study |
| 6 |
Revision of course resources and the previous weeks |
Effect of the costs on the design. Working on the project. |
Case study, Individual study |
| 7 |
Revision of course resources and the previous weeks |
Effect of the lighting on the design. Working on the project. |
Case study, Individual study |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Revision of course resources and the previous weeks |
Identifying the brand whose display windows will be designed |
Case study, Individual study |
| 10 |
Research |
Technical Visit |
Project Delivery |
| 11 |
Design Sketch Practices |
Creating a design for the brand identity |
Case study |
| 12 |
Design Sketch Practices |
Management of the space, stencil work considering the lighting |
Individual study |
| 13 |
Design Sketch Practices |
Interior and window dressing techniques |
Individual study |
| 14 |
Design Sketch Practices |
Styling practices for visual arrangement |
Individual study |
| 15 |
Design Sketch Practices |
Display techniques for different categories and special occasions |
Individual study |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |