TR EN

ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

CRISIS MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MYP214 CRISIS MANAGEMENT 4 3 3 4

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Preliminary General Information about Course Slide presentation-Oral Expression
2 Preliminary Introduction to theoretical conceptualizations of crisis communication, crisis management, risk communication, risk management and risk perception. Slide presentation-Oral Expression
3 Preliminary Proactive and reactive crisis communication. Crisis typologies and stages of crisis. Stages of crisis communication. Slide presentation-Oral Expression
4 Preliminary Relationship between crisis and corporate reputation. Slide presentation-Oral Expression
5 Preliminary Target group in crisis management. Slide presentation-Oral Expression
6 Preliminary Crisis management and problem management. What are the differences? Slide presentation-Oral Expression
7 Preliminary Preparing a crisis management plan. Slide presentation-Oral Expression
8 - MID-TERM EXAM -
9 Preliminary Preparation of crisis management strategic plan. Slide presentation-Oral Expression
10 Preliminary Communication with the press in crisis communication. Slide presentation-Oral Expression
11 Preliminary New media and crisis management. Slide presentation-Oral Expression
12 Preliminary Communication strategies and mistakes in the crisis. The role of the media in global crises and crisis news coverage in the media. Slide presentation-Oral Expression
13 Preliminary Proactive crisis strategies. Slide presentation-Oral Expression
14 Preliminary Proactive crisis strategies. Slide presentation-Oral Expression
15 Preliminary Reactive Crisis strategy solution proposal Slide presentation-Oral Expression
16 - FINAL EXAM -
17 - FINAL EXAM -