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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

MARKETING MANAGEMENT IN HEALTH INSTITUTIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
SYY244 MARKETING MANAGEMENT IN HEALTH INSTITUTIONS 4 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature review, Individual research Marketing Concept and Development Process in Health Institutions Lecture, Discussion
2 Literature review, Individual research Marketing Strategies in Health Institutions Lecture, Discussion
3 Literature review, Individual research Marketing Planning in Health Institutions Lecture, Discussion, Individual study, Case Study
4 Literature review, Individual research Qualifications of Health Services Lecture, Discussion, Individual study, Case Study
5 Literature review, Individual research Marketing Environment: Macro and Micro Factors Lecture, Discussion, Individual study, Case Study
6 Literature review, Individual research Competitive Advantages: Market Segmentation, Targeting and Positioning Lecture, Discussion, Individual study, Case Study
7 Literature review, Individual research Consumer Markets and Consumer Purchasing Behavior Lecture, Discussion
8 Literature review, Individual research Industrial Markets and Industrial Purchasing Behavior Lecture, Discussion, Individual study, Case Study
9 Literature review, Individual research Product and Service Strategies Lecture, Discussion
10 - MID-TERM EXAM -
11 Literature review, Individual research Pricing Strategies and Approaches Lecture, Discussion, Individual study, Case Study
12 Literature review, Individual research Distribution Functions Lecture, Discussion, Individual study, Case Study
13 Literature review, Individual research Chain of Distribution and Strategies Lecture, Discussion, Individual study, Case Study
14 Literature review, Individual research Promotion Policies Lecture, Discussion
15 Literature review, Individual research Marketing Activity Examples Lecture, Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -