MARKETING MANAGEMENT IN HEALTH INSTITUTIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| SYY244 |
MARKETING MANAGEMENT IN HEALTH INSTITUTIONS |
4 |
3 |
3 |
6 |
SOURCE MATERIALS & RECOMMENDED READING |
| Tengilimoğlu, D. (2011) Sağlık Hizmetleri Pazarlaması, Siyasal Kitabevi |
| Philip Kotler and Roberta N. Clarke, Marketing for Health Care Organizations |
| Perreault, W.D., Cannon, J.P. (2013). Pazarlamanın Temelleri. Nobel Akademik Yayıncılık |