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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

AIRLINE MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIY317 AIRLINE MARKETING 5 3 3 7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading the related chapter in the coursebook Marketing and Service Concepts, Marketing for Airline Transportation Services Lecture & Question – Answer & Discussion & Analysis
2 Reading the related chapter in the coursebook Marketing Circle in Airline Industry Lecture & Question – Answer & Discussion & Analysis
3 Reading the related chapter in the coursebook Competition Strategies of Airline Companies Lecture & Question – Answer & Discussion & Analysis
4 Reading the related chapter in the coursebook Product and Brand Management in Airline Marketing Lecture & Question – Answer & Discussion & Analysis
5 Reading the related chapter in the coursebook Product and Brand Management in Airline Marketing Lecture & Question – Answer & Discussion & Analysis
6 Reading the related chapter in the coursebook Product and Brand Management in Airline Marketing Lecture & Question – Answer & Discussion & Analysis
7 Reading the related chapter in the coursebook Pricing and Income Management in Airline Marketing Lecture & Question – Answer & Discussion & Analysis
8 - MID-TERM EXAM -
9 Reading the related chapter in the coursebook Distribution in Airline Marketing Lecture & Question – Answer & Discussion & Analysis
10 Reading the related chapter in the coursebook Promotion in Airline Marketing Lecture & Question – Answer & Discussion & Analysis
11 Reading the related chapter in the coursebook Relational Marketing, Customer Value and Customer Loyalty in Airline Sector Lecture & Question – Answer & Discussion & Analysis
12 Reading the related chapter in the coursebook Relational Marketing, Customer Value and Customer Loyalty in Airline Sector Lecture & Question – Answer & Discussion & Analysis
13 Reading the related chapter in the coursebook Recent Developments in Airline Transportation Lecture & Question – Answer & Discussion & Analysis
14 Reading the related chapter in the coursebook Future of Airline Marketing Lecture & Question – Answer & Discussion & Analysis
15 Reading the related chapter in the coursebook General Revision Lecture & Question – Answer & Discussion & Analysis
16 - FINAL EXAM -
17 - FINAL EXAM -