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MEDIA AND PUBLIC OPINION CRITIQUE COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MEC255 MEDIA AND PUBLIC OPINION CRITIQUE 3 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading Historical development of the concepts of Media, Public and Public Opinion Lecture, discussion, homework
2 Reading Basic (contemporary) approaches on public opinion Lecture, discussion, homework
3 Reading Formation of public opinion Lecture, discussion, homework
4 Reading Communication and tools that form public opinion Lecture, discussion, homework
5 Reading Approaches on media-public relations Lecture, discussion, homework
6 Reading Spiral of silence theory and agenda setting theory Lecture, discussion, homework
7 Reading Propaganda, manipulation and perception management Lecture, discussion, homework
8 Reading Communication tools and propaganda Lecture, discussion, homework
9 Reading Public opinion researchs I Lecture, discussion, homework
10 - MID-TERM EXAM -
11 Reading Public opinion researchs II Lecture, discussion, homework
12 Reading Measurement in public opinion research Lecture, discussion, homework
13 Reading Public opinion research in Turkey Lecture, discussion, homework
14 Reading Public opinion research in the world Lecture, discussion, homework
15 Reading Examples from the work of public opinion research organizations Lecture, discussion, homework
16 - FINAL EXAM -
17 - FINAL EXAM -