MEDIA AND PUBLIC OPINION CRITIQUE PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MEC255	MEDIA AND PUBLIC OPINION CRITIQUE	3	3	3	6

GENERAL INFORMATION
Language of Instruction :	English
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. ÇAĞLA KAYA İLHAN
Instructor(s) of the Course Unit	Assist.Prof. MEHMET EMİN BEGTİMUR
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	Purpose of the course; To explain the concept of public opinion in its historical development, to reveal approaches on the relationship between public opinion and media, and to evaluate the public-media relationship with a critical approach in the context of public opinion research.
Contents of the Course Unit:	The scope of the course includes the concept of public opinion, its historical development, basic approaches to the concept of public opinion, the relationship between media and public opinion, approaches to media and public opinion, and public opinion research.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Within the scope of the course, students; They will have information about the elements of public opinion, its complementary qualities, historical development and theoretical approaches regarding public opinion. In addition to learning the psychological factors and institutions that are effective in the formation of public opinion, they will also learn about the definition, function, importance and purpose of public opinion research, its development in the world and in Turkey, criticisms of public opinion research, the importance of political public opinion research and its direct and indirect effects on political behavior.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading	Historical development of the concepts of Media, Public and Public Opinion	Lecture, discussion, homework
2	Reading	Basic (contemporary) approaches on public opinion	Lecture, discussion, homework
3	Reading	Formation of public opinion	Lecture, discussion, homework
4	Reading	Communication and tools that form public opinion	Lecture, discussion, homework
5	Reading	Approaches on media-public relations	Lecture, discussion, homework
6	Reading	Spiral of silence theory and agenda setting theory	Lecture, discussion, homework
7	Reading	Propaganda, manipulation and perception management	Lecture, discussion, homework
8	Reading	Communication tools and propaganda	Lecture, discussion, homework
9	Reading	Public opinion researchs I	Lecture, discussion, homework
10	-	MID-TERM EXAM	-
11	Reading	Public opinion researchs II	Lecture, discussion, homework
12	Reading	Measurement in public opinion research	Lecture, discussion, homework
13	Reading	Public opinion research in Turkey	Lecture, discussion, homework
14	Reading	Public opinion research in the world	Lecture, discussion, homework
15	Reading	Examples from the work of public opinion research organizations	Lecture, discussion, homework
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Lippmann, W. (1922). Public opinion. New York, NY: Harcourt, Brace & Co.
Noelle-Neumann, E. (1984). The spiral of silence: Public opinion — Our social skin (2nd ed.). Chicago, IL: University of Chicago Press.
Zaller, J. R. (1992). The nature and origins of mass opinion. Cambridge: Cambridge University Press.
Tokgöz, O. (2012). Kamuoyu ve iletişim. Ankara: İmge Kitabevi.
Kalaycıoğlu, E., & Sarıbay, A. Y. (2000). Türkiye’de kamuoyu, siyasal katılma ve seçimler. İstanbul: Alfa Yayınları.
Kışlalı, A. T. (1997). Siyasal sistemler - Siyasal davranış. Ankara: İmge Kitabevi.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describes the basic concepts related to the field and defines the concepts related to it.						5
2	Describes the basic concepts related to the field and defines the concepts related to it.						5
3	Describes the basic concepts related to the field and defines the concepts related to it.						5
4	Classifies current developments in the field of Media and Communication.						5
5	Classifies current developments in the field of Media and Communication.						5
6	Classifies current developments in the field of Media and Communication.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Discusses issues related with Media and Communication.					4
2	Discusses issues related with Media and Communication.						5
3	Discusses issues related with Media and Communication.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Discusses issues related with Media and Communication.						5
2	Discusses issues related with Media and Communication.						5
3	Discusses issues related with Media and Communication.						5
4	By graduating from this department student relates between concepts, topics and techniques in the field of media and communication.						5
5	By graduating from this department student relates between concepts, topics and techniques in the field of media and communication.						5
6	By graduating from this department student relates between concepts, topics and techniques in the field of media and communication.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Applies the techniques and solutions in the field of Media and Communication to the problems encountered in the media sector.						5
2	Applies the techniques and solutions in the field of Media and Communication to the problems encountered in the media sector.						5
3	Applies the techniques and solutions in the field of Media and Communication to the problems encountered in the media sector.					4
4	Changes the existing solutions for academic and sectoral problems in the field of Media and Communication in accordance with current needs.						5
5	Changes the existing solutions for academic and sectoral problems in the field of Media and Communication in accordance with current needs.					4
6	Changes the existing solutions for academic and sectoral problems in the field of Media and Communication in accordance with current needs.					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Applies independent working methods related with Media and Communication field.						5
2	Applies independent working methods related with Media and Communication field.						5
3	Applies independent working methods related with Media and Communication field.						5
4	Manages teamworks related with his / her field.						5
5	Manages teamworks related with his / her field.						5
6	Manages teamworks related with his / her field.						5
7	Relates between different interdisciplinary methods and the ones in his/her field.					4
8	Relates between different interdisciplinary methods and the ones in his/her field.						5
9	Relates between different interdisciplinary methods and the ones in his/her field.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Compares whether the concepts and techniques in the field of Media and Communication are up-to-date and analyze whether these concepts and techniques are applicable.						5
2	Compares whether the concepts and techniques in the field of Media and Communication are up-to-date and analyze whether these concepts and techniques are applicable.						5
3	Compares whether the concepts and techniques in the field of Media and Communication are up-to-date and analyze whether these concepts and techniques are applicable.						5
4	Summarizes the literature in his/her field.						5
5	Summarizes the literature in his/her field.						5
6	Summarizes the literature in his/her field.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Produces methods and solutions for other representatives of Media and Communication field						5
2	Produces methods and solutions for other representatives of Media and Communication field						5
3	Produces methods and solutions for other representatives of Media and Communication field						5
4	Organizes group studies in his/her field.						5
5	Organizes group studies in his/her field.						5
6	Organizes group studies in his/her field.					4
7	Explains thoughts in interpersonal discussions about the field.						5
8	Explains thoughts in interpersonal discussions about the field.						5
9	Explains thoughts in interpersonal discussions about the field.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Alanı ile ilgili yeni bilgi ve teknikler üretir.						5
2	Alanı ile ilgili yeni bilgi ve teknikler üretir.						5
3	Alanı ile ilgili yeni bilgi ve teknikler üretir.					4
4	Predicts the future developments and problems in his/her field.						5
5	Predicts the future developments and problems in his/her field.						5
6	Predicts the future developments and problems in his/her field.						5
7	Examines the results of studies related with Media and Communication field.						5
8	Examines the results of studies related with Media and Communication field.						5
9	Examines the results of studies related with Media and Communication field.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	0	0	0
Preliminary & Further Study	0	0	0
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	0	0	0
Preparation for the Final Exam	0	0	0
Mid-Term Exam	0	0	0
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	0	0	0