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STRATEGIC MANAGEMENT IN AIRLINES COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
AVM318 STRATEGIC MANAGEMENT IN AIRLINES 6 3 3 7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading Basic Concepts in Strategic Management Lecture, Question and Answer, Discussion
2 Reading Basic Concepts in Strategic Management II Lecture, Question and Answer, Discussion
3 Reading Corporate Governance, Environmental Scanning and Industry Analysis Lecture, Question and Answer, Discussion
4 Reading Internal Scanning: Organizational Analysis Lecture, Question and Answer, Discussion
5 Reading Strategy Formulation Lecture, Question and Answer, Discussion
6 Reading Strategy Implementation Lecture, Question and Answer, Discussion
7 Reading Strategy Evaluation & Control Lecture, Question and Answer, Discussion
8 - MID-TERM EXAM -
9 Reading Strategic Management in Airlines Lecture, Question and Answer, Discussion
10 Reading Airline Passenger Marketing Lecture, Question and Answer, Discussion
11 Reading Fleet Planning: The Aircraft Selection Process Lecture, Question and Answer, Discussion
12 Reading Airline Business Models: Full Service Carriers and Low-Cost Carriers Lecture, Question and Answer, Discussion
13 Reading Strategic Airline Alliances Lecture, Question and Answer, Discussion
14 Reading Strategic Airline Alliances Lecture, Question and Answer, Discussion
15 Reading The Pandemic and The Future of Aviation Lecture, Question and Answer, Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -