| 1 |
Reading |
Basic Concepts in Strategic Management I |
Lecture, Question and Answer, Discussion |
| 2 |
Reading |
Basic Concepts in Strategic Management II |
Lecture, Question and Answer, Discussion and watching videos
Video: Mission, Vision, & Values: Explained | Business + Corporate Strategy Course
https://www.youtube.com/watch?v=Ue6hxaN0YoQ
Video: Mastering SWOT Analysis for New Routes: 5 Minutes
https://www.youtube.com/watch?v=GetO0WXWPjs
Strategic Management Process
https://www.youtube.com/watch?v=z8HQx_TrSxc |
| 3 |
Reading |
Basic Concepts of Strategic Management III |
Case study about main concept of strategic management |
| 4 |
Reading |
Internal Scanning: Organizational Analysis |
Lecture, Question and Answer, Discussion and watching videos
Video: Flybe - Industry Analysis [720p]
https://www.youtube.com/watch?v=KDEqYlJ91_Q
Video: Mastering SWOT Analysis for New Routes: 5 Minutes
https://www.youtube.com/watch?v=GetO0WXWPjs
Video: Benchmarking : Concept, Steps, Application, And Types With Examples
https://www.youtube.com/watch?v=r7qSCNV-8mM |
| 5 |
Reading |
The External Environment Analysis of Airlines |
Lecture, Question and Answer, Discussion and Example cases from airline industry |
| 6 |
Reading |
Strategic Groups and Competitor's Analysis in Airline Industry |
Lecture, Question and Answer, Discussion and Example cases from airline industry |
| 7 |
Reading |
Strategy formulation stage |
Lecture, Question and Answer, Discussion and Case study about the subject |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Reading |
Strategy implementaion stage: Basic Corporate Strategies |
Lecture, Example cases from airline
industry
Assignment: Strategic
Repositioning of an Airline |
| 10 |
Reading |
Strategic implementation stage: Union Strategies |
Lecture, Question and Answer, Example cases from airline
industry |
| 11 |
Reading |
Strategic Airline Alliances |
Lecture, Question and Answer, Example cases from airline
industry |
| 12 |
Reading |
Measuring the Performance of Strategic Alliances in the Airline Industry |
Lecture, Question and Answer, Example cases from airline industry |
| 13 |
Reading |
Strategy Evaluation Stage |
Lecture, Question and Answers and Example cases from airline
industry |
| 14 |
Reading |
Strategic Management Process and evaluation of the course subjects |
Examples from airline industry/
Case study Assigment about an airline's SMP |
| 15 |
Reading |
Strategic Management Process and Future of Aviation |
Lecture, Question and Answer, Discussion |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |