STRATEGIC MANAGEMENT IN AIRLINES PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
AVM318	STRATEGIC MANAGEMENT IN AIRLINES	6	3	3	7

GENERAL INFORMATION
Language of Instruction :	English
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. SEDA MUMLU KARANFİL
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to understand better the basic concepts of strategic management and to develop the competence of planning effective strategies for airlines in a competitive environment.
Contents of the Course Unit:	Firstly, Strategic Management issues are explained. In this context, the basic elements of Strategic Management, the process and the analysis made in this context are covered. Then the competition of airlines, airline business models, airline alliances, airline passenger marketing, fleet planning, and the future of aviation are discussed.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the key theories and approaches in Strategic Management.
Apply analytical tools to Airline Industry with Strategic Management.
Develop Strategies for Airlines as a Response to a Changing Market Environment.
Assess the Effectiveness of Different Strategies in Airline Management.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading	Basic Concepts in Strategic Management	Lecture, Question and Answer, Discussion
2	Reading	Basic Concepts in Strategic Management II	Lecture, Question and Answer, Discussion
3	Reading	Corporate Governance, Environmental Scanning and Industry Analysis	Lecture, Question and Answer, Discussion
4	Reading	Internal Scanning: Organizational Analysis	Lecture, Question and Answer, Discussion
5	Reading	Strategy Formulation	Lecture, Question and Answer, Discussion
6	Reading	Strategy Implementation	Lecture, Question and Answer, Discussion
7	Reading	Strategy Evaluation & Control	Lecture, Question and Answer, Discussion
8	-	MID-TERM EXAM	-
9	Reading	Strategic Management in Airlines	Lecture, Question and Answer, Discussion
10	Reading	Airline Passenger Marketing	Lecture, Question and Answer, Discussion
11	Reading	Fleet Planning: The Aircraft Selection Process	Lecture, Question and Answer, Discussion
12	Reading	Airline Business Models: Full Service Carriers and Low-Cost Carriers	Lecture, Question and Answer, Discussion
13	Reading	Strategic Airline Alliances	Lecture, Question and Answer, Discussion
14	Reading	Strategic Airline Alliances	Lecture, Question and Answer, Discussion
15	Reading	The Pandemic and The Future of Aviation	Lecture, Question and Answer, Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
YAHSI, F. (2018). YONETIM VE STRATEJI: 101 Teori ve Yaklasim KITABINA DAİR. Journal of Suleyman Demirel University Institute of Social Sciences Year, 2(31), 483-488.
Ansoff, H. (2007). Strategic management. Springer.
Baum, H., & Auerbach, S. (2017). Strategic management in the aviation industry. Taylor & Francis.
Amason, A. (2011). Strategic management: From theory to practice. Routledge.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the historical development process of Aviation Management.					4
2	Use computer programs related to Aviation Transportation.		1
3	Define basic concepts related with aviation management.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.					4
2	Classify the relationship between the basic functions of the business and the interactions between these functions.			2
3	Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.			2
4	Explain the concepts of entrepreneurship and innovation with the field.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage operational activities related to the airline.					4
2	Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Prepare written agreements with relevant institutions in accordance with the legislation.					4
2	Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.						5
3	Manage all phases from planning to implementation of aviation operations as a member of a team.					4
4	Cooperate with stakeholders related to air transport.			2
5	Develop the modern techniques and tools necessary for applications related to the field.		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Execute a study in his/her field independently.					4
2	Decide as an individual or a team member to solve the problems encountered in applications related to the field.				3

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate advanced knowledge and skills in his/her field with a critical approach.					4
2	Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.				3

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Communicate with people and institutions related to the field in writing and verbally.					4
2	Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.				3
3	Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage airports and terminal operations efficiently using aviation and business information.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	6	42
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	4	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	55	0	174