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INTRODUCTION TO BUSINESS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ECF221 INTRODUCTION TO BUSINESS 3 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the relevant chapter in the coursebook Management by objectives, SMART, SWOT, Ansoff’s matrix Lecture & Question Answer
2 Reading the relevant chapter in the coursebook Business ethic, code of conducts, moral dilemma, cost of morality in institutions, long term benefits of being moral for institutions Lecture & Question Answer
3 Reading the relevant chapter in the coursebook Shareholder and sharer approaches, which approach is advantageous in terms of sustainability, how to balance adverse interests of shareholders Lecture & Question Answer
4 Reading the relevant chapter in the coursebook Corporate social responsibility, its advantageous and cost in short term and long term, scale economy and the appropriate scale/size for the company Lecture & Question Answer
5 Reading the relevant chapter in the coursebook Marketing strategies, 4P, business expanding strategies, internal growth, external growth, purchase and mergers Lecture & Question Answer
6 Reading the relevant chapter in the coursebook Human sources planning, employment, training, evaluating employers, 360-degree evaluation, numerical objectives Organization structures, horizontal organization and problems, vertical organization and its benefits Lecture & Question Answer
7 Reading the relevant chapter in the coursebook Delegation, accountability, functional organization structure, production-based organization structure, matrix organization. Lecture & Question Answer
8 - MID-TERM EXAM -
9 Reading the relevant chapter in the coursebook Leadership types, motivation and effect of nonfinancial awards in motivation Lecture & Question Answer
10 Reading the relevant chapter in the coursebook Financial sources, choosing the appropriate financial source Lecture & Question Answer & Research & Problem Solving
11 Reading the relevant chapter in the coursebook Cost and income, fixed cost, variable cost, semi variable cost Lecture & Question Answer & Research & Problem Solving
12 Reading the relevant chapter in the coursebook At par break even analysis, K/Z statement, balance sheet, cash flow table, ratio analysis Lecture & Question Answer & Research & Problem Solving
13 Reading the relevant chapter in the coursebook Ratio analysis case study Lecture & Question Answer & Research & Problem Solving
14 Reading the relevant chapter in the coursebook Cash flow table and prediction, investment analysis Lecture & Question Answer & Research & Problem Solving
15 Reading the relevant chapter in the coursebook Budget Lecture & Question Answer & Research & Problem Solving
16 - FINAL EXAM -
17 - FINAL EXAM -