INTRODUCTION TO BUSINESS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
ECF221	INTRODUCTION TO BUSINESS	3	3	3	6

GENERAL INFORMATION
Language of Instruction :	English
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. BÜLENT EŞİYOK
Instructor(s) of the Course Unit	Assist.Prof. BİROL BAYSAK
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide the students with the ability to evaluate business functions, responsibilities and general elements and functions in terms of corporate social responsibility and ethical values.
Contents of the Course Unit:	Contents of the course include the basic functions of a business such as strategy, marketing, human resources and finance.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explain the role and basic functions of a business.
Interpret the social responsibilities of companies and the interests of internal and external stakeholders within the framework of sustainability.
Argue the structure of the business, the relationship with the stakeholders, and environmental adaptation.
Summarize the roles and responsibilities of business functions (strategy, marketing, human resources, finance).

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the relevant chapter in the coursebook	Management by objectives, SMART, SWOT, Ansoff’s matrix	Lecture & Question Answer
2	Reading the relevant chapter in the coursebook	Business ethic, code of conducts, moral dilemma, cost of morality in institutions, long term benefits of being moral for institutions	Lecture & Question Answer
3	Reading the relevant chapter in the coursebook	Shareholder and sharer approaches, which approach is advantageous in terms of sustainability, how to balance adverse interests of shareholders	Lecture & Question Answer
4	Reading the relevant chapter in the coursebook	Corporate social responsibility, its advantageous and cost in short term and long term, scale economy and the appropriate scale/size for the company	Lecture & Question Answer
5	Reading the relevant chapter in the coursebook	Marketing strategies, 4P, business expanding strategies, internal growth, external growth, purchase and mergers	Lecture & Question Answer
6	Reading the relevant chapter in the coursebook	Human sources planning, employment, training, evaluating employers, 360-degree evaluation, numerical objectives Organization structures, horizontal organization and problems, vertical organization and its benefits	Lecture & Question Answer
7	Reading the relevant chapter in the coursebook	Delegation, accountability, functional organization structure, production-based organization structure, matrix organization.	Lecture & Question Answer
8	-	MID-TERM EXAM	-
9	Reading the relevant chapter in the coursebook	Leadership types, motivation and effect of nonfinancial awards in motivation	Lecture & Question Answer
10	Reading the relevant chapter in the coursebook	Financial sources, choosing the appropriate financial source	Lecture & Question Answer & Research & Problem Solving
11	Reading the relevant chapter in the coursebook	Cost and income, fixed cost, variable cost, semi variable cost	Lecture & Question Answer & Research & Problem Solving
12	Reading the relevant chapter in the coursebook	At par break even analysis, K/Z statement, balance sheet, cash flow table, ratio analysis	Lecture & Question Answer & Research & Problem Solving
13	Reading the relevant chapter in the coursebook	Ratio analysis case study	Lecture & Question Answer & Research & Problem Solving
14	Reading the relevant chapter in the coursebook	Cash flow table and prediction, investment analysis	Lecture & Question Answer & Research & Problem Solving
15	Reading the relevant chapter in the coursebook	Budget	Lecture & Question Answer & Research & Problem Solving
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Collins, K. (2012). An introduction to Business
Mirze, K. (2019). Isletme. Literatur Publications, Istanbul
Business Essentials, Global Edition, 13th edition Published by Pearson (March 7, 2022)
Harvard Business Review

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of economics, administrative and human sciences. (Bloom 1)			2
2	Evaluate the economic environment and overall sustainability of firms. (Bloom 4)					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate principles and concepts of economics and finance with other disciplines. (Bloom 4)				3
2	Define principles, concepts, methods and theories related with economics and finance. (Bloom 1)			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret the charts and tables related to the field. (Bloom 2)			2

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the theoretical models of economic policies which have direct or indirect effects by using the facts and dynamics of the economic system.(Bloom 4)				3
2	Analyze economic and financial reports. ((bloom 4)			2
3	Use basic mathematics, statistics and econometric methods and tools to solve economic and financial problems. (Bloom 3)				3
4	Interpret the operation of current economic, political and social events by using institutional information related with Economics and Finance.(Bloom 2)			2

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Organize economic and financial activities in humanitarian and social terms with adherence to ethics. (Bloom 4).			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Develop a critical perspective on national and international economic, political, social, financial and development problems. (bloom 6)		1

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the agenda on economics, politics and social issues and improve himself/ herself. (bloom 6)			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze current issues and problems by using the structure and properties of Macro and Microeconomics and variables. (Bloom 4)		1
2	Evaluate the effectiveness of the general economic system and public policies and their effects on markets and basic economic variables.(Bloom 4)			2
3	Analyze the cause and effect relationships between the relevant economic variables. (Bloom 4)				3
4	Evaluate the expected trends and portfolio analyzes in interest and exchange rates within the framework of the general financial system. (Bloom 4)			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	7	2	14
Assignment (Homework)	10	2	20
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	4	8	32
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	2	8	16
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	52	0	152