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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

CREATIVITY IN ADVERTISING I COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTI301 CREATIVITY IN ADVERTISING I 5 3 3 7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature Review Introduction, General information about the course: Purpose, Content, Application, Evaluation Explanation of the weekly course schedule: Syllabus References Lecture, Question and answer method
2 Reading a book chapter on the subject Advertising campaigns overview Advertising campaign process (research and situation analysis) Lecture, Question and answer method
3 Examine examples on the subject Advertising campaign process (planning and implementation) Lecture, Question and answer method
4 Examine examples on the subject Advertising campaign process (evaluation) Lecture, Question and answer method
5 Reading a book chapter on the subject Concepts of creativity and strategy in advertising Lecture, Question and answer method
6 Reading a book chapter on the subject Features of creativity in advertising Lecture, Question and answer method
7 Examine examples on the subject Reklamda yaratıcı stratejiler Lecture, Question and answer method
8 - MID-TERM EXAM -
9 Reading a book chapter on the subject Concept of creative idea in advertising Lecture, Question and answer method
10 Examine examples on the subject Finding creative ideas in advertising Lecture, Question and answer method
11 Examine examples on the subject Creative idea process in advertising Lecture, Question and answer method
12 Examine visual and textual examples on the subject Use of metaphor in creativity in advertising Lecture, Question and answer method
13 Examine visual examples on the subject Examples of creative ideas in advertising campaigns Lecture, Question and answer method
14 Examine visual and textual examples on the subject Examples of creative ideas in advertising campaigns Lecture, Question and answer method
15 Examine visual and textual examples on the subject Examples of creative ideas in advertising campaigns Lecture, Question and answer method
16 - FINAL EXAM -
17 - FINAL EXAM -