| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| RTI301 | CREATIVITY IN ADVERTISING I | 5 | 3 | 3 | 7 |
Objectives and Contents |
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|---|---|
| Objectives: | The aim of the course is to enable students to apply persuasion techniques and creative strategies used in advertising to advertising ideas; In addition, it is to ensure that students can understand and use the basic terminology used by social science researchers. |
| Content: | Advertising campaign process (research, situation analysis, planning, implementation and evaluation), concepts of creativity and strategy in advertising, characteristics of creativity in advertising, creative strategies in advertising, concept of creative idea in advertising, its process and finding the idea, use of metaphor in creativity in advertising and examples of creative ideas in advertising campaigns. constitutes the content of this course. |