ADVERTISING FILM PRODUCTION AND TECHNIQUES COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI364	ADVERTISING FILM PRODUCTION AND TECHNIQUES	6	3	3	7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Types of introductory videos and commercials	-
2	-	Creativity and brief analysis in advertising.	-
3	-	Target audience identification and strategic planning	-
4	-	Screenwriting and storyboard creation.	-
5	-	Image management and shooting techniques	-
6	-	Introduction of camera, lighting and sound equipment.	-
7	-	Pre-production preparation process	-
8	-	Shooting applications	-
9	-	Introduction to editing techniques	-
10	-	MID-TERM EXAM	-
11	-	Color correction and audio editing.	-
12	-	Post-production applications	-
13	-	Presenting the commercial to the target audience.	-
14	-	Project presentations and feedback	-
15	-	General review and evaluation	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY