| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| RTI364 | ADVERTISING FILM PRODUCTION AND TECHNIQUES | 6 | 3 | 3 | 7 |
Objectives and Contents |
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|---|---|
| Objectives: | To teach students the advertising film production process from both theoretical and practical perspectives; to allow them to experience creative idea generation, visual planning, shooting, editing, and broadcasting processes in a hands-on manner. |
| Content: | This course aims to enable students to understand the creative process of commercials. It provides theoretical knowledge and practical applications in script development, visual storytelling, shooting techniques, editing, and post-production. It also covers fundamental topics such as advertising agency and client relationships, brand positioning, and target audience analysis. |