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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

DIGITAL AND SOCIAL MEDIA ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTI451 DIGITAL AND SOCIAL MEDIA ADVERTISING 7 3 3 7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Weekly article readings on the related topic Course Introduction and Overview: Presentation of the course objectives, content, methods of implementation, and evaluation criteria. Explanation of the weekly course schedule (syllabus) and reading list/references. Lecture and question–answer method.
2 Weekly article readings on the related topic Historical Development and Conceptual Framework of Digitalization Lecture and question–answer method.
3 Weekly article readings on the related topic Digital Culture Lecture and question–answer method.
4 Weekly article readings on the related topic Concept and Strategies of Digital Marketing Lecture and question–answer method.
5 Weekly article readings on the related topic Digital Advertising Lecture and question–answer method.
6 Weekly article readings on the related topic Types of Digital Advertising Lecture and question–answer method.
7 Weekly article readings on the related topic Social Media Advertising Lecture and question–answer method.
8 Weekly article readings on the related topic Influencer Marketing Lecture and question–answer method.
9 Weekly article readings on the related topic Search Engine Marketing (SEM) and Search Engine Optimization (SEO) Lecture and question–answer method.
10 Weekly article readings on the related topic MID-TERM EXAM Lecture and question–answer method.
11 Weekly article readings on the related topic Targeting, Personalization, and Remarketing in Digital Advertising Lecture and question–answer method.
12 Weekly article readings on the related topic E-Commerce and Performance-Based Digital Advertising Lecture and question–answer method.
13 Weekly article readings on the related topic Creativity and Storytelling in Digital Advertising Lecture and question–answer method.
14 Weekly article readings on the related topic FINAL EXAM Lecture, question–answer method, and assignment presentations.
15 Weekly article readings on the related topic FINAL EXAM Lecture, question–answer method, and assignment presentations.
16 - FINAL EXAM -
17 - FINAL EXAM -