| 1 |
Reading the related subject in the coursebook |
Communication, marketing and advertising |
Lecture & Question and Answer |
| 2 |
Reading the related subject in the coursebook |
Brand, new consumption trends and advertising |
Lecture & Question and Answer |
| 3 |
Reading the related subject in the coursebook |
Goals In Advertising And Relations Of It With Other Disciplines |
Lecture & Question and Answer |
| 4 |
Reading the related subject in the coursebook |
Classification Of Advertisement In Accordance With Target Market And Advertising Environments |
Lecture & Question and Answer |
| 5 |
Reading the related subject in the coursebook |
Demographic, Socio-Cultural and Psychological Factors in Advertising |
Lecture & Question and Answer |
| 6 |
Reading the related subject in the coursebook |
Campaign Concept And Importance Of Creativity |
Lecture & Question and Answer |
| 7 |
Reading the related subject in the coursebook |
Creative Strategies Used In Advertising Campaigns |
Lecture & Question and Answer |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Reading the related subject in the coursebook |
Campaign Goals, Strategy And Budget |
Lecture & Question and Answer |
| 10 |
Reading the related subject in the coursebook |
Measure Of Advertising Efficiency And Evaluation |
Lecture & Question and Answer |
| 11 |
Reading the related subject in the coursebook |
Advertising Institutions And Organizations |
Lecture & Question and Answer |
| 12 |
Reading the related subject in the coursebook |
Award-Winning Advertisements In Turkey And The World |
Lecture & Question and Answer |
| 13 |
Literature Review
Case Study |
Advertisements In Different Medias |
Lecture & Question and Answer & Case Study Analysis |
| 14 |
Literature Review
Case Study |
Advertisements In Different Medias |
Lecture & Question and Answer & Case Study Analysis |
| 15 |
Literature Review
Case Study |
General review for exam |
Lecture & Question and Answer & Case Study Analysis |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |