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INTRODUCTION TO COMMUNICATION DESIGN COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI101	INTRODUCTION TO COMMUNICATION DESIGN	1	3	3	7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature review	Introduction, general information about the course: Aim, Content, Application, Evaluation, Explanation of Weekly Course Programme: Syllabus, Bibliography.	Lecture, Discussion
2	Literature review	Definitions and common points of communication design. Basic elements of communication design	Lecture, Discussion
3	Literature review	Development of advertising design in the world and in Turkey	Lecture, Discussion
4	Literature review	Semiotics and communication designs	Lecture, Discussion
5	Literature review	Advertising design analyses in semiotics	Lecture, Discussion
6	Literature review	In addition to consumer research, pre- and post-advertising evaluation research	Lecture, Discussion
7	Literature review	Organisational communication, interpersonal communication, mass communication	Lecture, Discussion
8	-	MID-TERM EXAM	-
9	Literature review	What are the studies carried out by companies on advertising, sector, product, consumer and other issues?	Lecture, Discussion
10	Literature review	Communication tools; photography, telegraph, telephone, telefax (audio and video recording tools, records and discs)	Lecture, Discussion
11	Literature review	Development process of sample advertisement design ideas	Lecture, Discussion
12	Literature review	Testing the sample advertisement design study	Lecture, Discussion
13	Literature review	How design is realised in mass communication	Lecture, Discussion
14	Literature review	Channels of communication design	Lecture, Discussion
15	Literature review	Visual communication analyses	Lecture, Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-