INTRODUCTION TO COMMUNICATION DESIGN PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI101	INTRODUCTION TO COMMUNICATION DESIGN	1	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. HÜSEYİN DİKME
Instructor(s) of the Course Unit	Assist.Prof. İPEK IŞILAY
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to provide students with the basic concepts and terms of communication design related to communication and advertising, as well as the ability to establish the relationship of advertising as a form of communication with other branches of communication.
Contents of the Course Unit:	Definitions of communication design and common points of these definitions, basic elements of communication design, development of advertising design in the world and in Turkey, research methods in the field of advertising design, advertising design analysis, consumer research, pre- and post-advertising evaluation research, organisational communication, interpersonal communication, mass communication, companies; Advertising, sector, product, consumer and other issues, communication tools; photography, telegraph, telephone, telefax (audio and video recording tools, records and CDs), the development process of sample advertising design ideas and testing the work, how the design is implemented in mass communication, channels of communication design and visual communication analysis constitute the content of this course.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Understands and explains the elements of communication design correctly.
Defines that design is not random and can be obtained as a result of research.
Explains how to do a correct research.
Discusses the transformation of the idea into design as a result of research.
Interprets examples from the world in the field of communication design.
Interpret semiotics studies in communication design.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature review	Introduction, general information about the course: Aim, Content, Application, Evaluation, Explanation of Weekly Course Programme: Syllabus, Bibliography.	Lecture, Discussion
2	Literature review	Definitions and common points of communication design. Basic elements of communication design	Lecture, Discussion
3	Literature review	Development of advertising design in the world and in Turkey	Lecture, Discussion
4	Literature review	Semiotics and communication designs	Lecture, Discussion
5	Literature review	Advertising design analyses in semiotics	Lecture, Discussion
6	Literature review	In addition to consumer research, pre- and post-advertising evaluation research	Lecture, Discussion
7	Literature review	Organisational communication, interpersonal communication, mass communication	Lecture, Discussion
8	-	MID-TERM EXAM	-
9	Literature review	What are the studies carried out by companies on advertising, sector, product, consumer and other issues?	Lecture, Discussion
10	Literature review	Communication tools; photography, telegraph, telephone, telefax (audio and video recording tools, records and discs)	Lecture, Discussion
11	Literature review	Development process of sample advertisement design ideas	Lecture, Discussion
12	Literature review	Testing the sample advertisement design study	Lecture, Discussion
13	Literature review	How design is realised in mass communication	Lecture, Discussion
14	Literature review	Channels of communication design	Lecture, Discussion
15	Literature review	Visual communication analyses	Lecture, Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Reklamın Dili. Uğur Batı. Alfa Yayınları
İletişim ve Grafik Tasarım. Emre Becer. Dost Yayınevi.
Görsel İletişim ve Grafik Tasarım. Tevfik Fikret Uçar. İnkılap Kitabevi.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has advanced knowledge in the field.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses the basic information in the field of Advertising in interdisciplinary studies.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has the ability to transfer the knowledge of the field to employees and teammates.				3
2	Has the ability interpret and analyze data, define problems and propose solutions using acquired information relating to the area by using the information in decisions, practices and behaviors.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Creates communication programs within the advertising campaign.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conducts research and studies on subjects related to the field.						5
2	Takes responsibility in accordance with the project objectives as a project manager or participant.					4
3	Sets the purpose and target for the organization / institution.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluates critically the acquired knowledge and skills.				3
2	Shows that he/she understands the continuity of the learning need.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conveys his / her thoughts and suggestions at the level of knowledge and skills related to the field to those concerned in written and verbal form.				3
2	Communicates effectively with stakeholders in the professional field.					4
3	Uses information and communication technologies together with computer software at minimum advanced level of European Computer Driving License required by the field.						5
4	Follows the information in the field and communicates with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Behaves in accordance with organization/institution, business and social ethical values.						5
2	Analyzes the relations of the organization/institution with its stakeholders and executes them effectively.						5
3	Has the ability to encourage innovations.					4
4	Thinks critically about the organization / institution.					4
5	Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	12	3	36
Assignment (Homework)	3	15	45
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	177