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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

CONSUMER BEHAVIOUR COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BUS430 CONSUMER BEHAVIOUR 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading and Case Study Basic Marketing Concepts Lecture & Presentation & Discussion
2 Reading and Case Study Introduction to Consumer behaviour Lecture & Presentation & Discussion
3 Reading and Case Study Perception - 1 Lecture & Presentation & Discussion
4 Reading and Case Study Perception - 2 Lecture & Presentation & Discussion
5 Reading and Case Study Motivation Lecture & Presentation & Discussion
6 Reading and Case Study Learning Lecture & Presentation & Discussion
7 Reading and Case Study Quiz and general review before mid-term Lecture & Presentation & Discussion
8 - MID-TERM EXAM -
9 Reading and Case Study Personality Lecture & Presentation & Discussion
10 Reading and Case Study Culture Lecture & Presentation & Discussion
11 Reading and Case Study Family and social class Lecture & Presentation & Discussion
12 Reading and Case Study Reference groups Lecture & Presentation & Discussion
13 Reading and Case Study Values and Lifestyles Lecture & Presentation & Discussion
14 Reading and Case Study Attitudes Lecture & Presentation & Discussion
15 Reading and Case Study Quiz and general review before final exam Lecture & Presentation & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -