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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

VISUAL COMMUNICATION DESIGN COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTS370 VISUAL COMMUNICATION DESIGN 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading on the subject and examining case studies Meeting / Information about visual communication and design Lecture / Question-Answer
2 Reading on the subject and examining case studies Basic elements of design / General information about line, shape, texture, color, tonal value Lecture / Question-Answer
3 Reading on the subject and examining case studies The concept-usage of line in visual design / Line in nature, with its abstract and symbolic meanings Lecture / Question-Answer / Application
4 Reading on the subject and examining case studies The concept-use of shape in visual design Lecture / Question-Answer / Application
5 Reading on the subject and examining case studies The concept-use of texture in visual design Lecture / Question-Answer / Application
6 Reading on the subject and examining case studies The concept-use of tone / tonal value in visual design Lecture / Question-Answer / Application
7 Reading on the subject and examining case studies Color / Color codes in visual design RGB and CMYK / Vector and Bitmap image processing Lecture / Question-Answer / Application
8 Reading on the subject and examining case studies Two-dimensional design / Balance, Visual weight, Symmetry, Asymmetry, Radial Balance, Unity concepts Lecture / Question-Answer / Application
9 Reading on the subject and examining case studies Ratio - Proportion / Golden ratio / Composition rules Lecture / Question-Answer / Application
10 - MID-TERM EXAM -
11 Reading on the subject and examining case studies Understanding and meaning in visual design / Perception criteria, forming associations Lecture / Question-Answer / Application
12 Reading on the subject and examining case studies Understanding and interpretation in visual design / Visual perception and Gestalt techniques Lecture / Question-Answer / Application
13 Reading on the subject and examining case studies Evaluation of students' application work Lecture / Question-Answer / Application
14 Reading on the subject and examining case studies Evaluation of students' practical work Lecture / Question-Answer / Application
15 Reading on the subject and examining case studies Evaluation of students' practical work Lecture / Question-Answer / Application
16 - FINAL EXAM -
17 - FINAL EXAM -