TR EN

PRESENTATION SKILLS IN PUBLIC RELATIONS AND ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT317	PRESENTATION SKILLS IN PUBLIC RELATIONS AND ADVERTISING	5	3	3	5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction to Effective Presentation Techniques	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Importance of Presentation Skills in Public Relations	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Importance of Presentation Skills in Advertising	Lecture & Question and Answer
4	Reading the related subject in the coursebook	PowerPoint Presentation File Preparation Techniques	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Points to Consider in an Effective Presentation	Lecture & Question and Answer
6	Reading the related subject in the coursebook, Literature Review, Article Summary	Techniques for Presenting Freely	Lecture & Question and Answer
7	Literature Review, Reading the related subject in the coursebook	Body Language in Presentation	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	-	Preparing a Presentation	-
10	Literature Review, Reading the related subject in the coursebook	Behaviour Model Studies in Presentation	Lecture & Question and Answer
11	Literature Review, Reading the related subject in the coursebook	Rhetoric in Public Relations	Lecture & Question and Answer
12	Literature Review, Reading the related subject in the coursebook	Using Effective Communication Skills	Question and Answer
13	Analysing a Presentation as an example	Analysing Successful Presentations	Research and Interpretation & Question and Answer
14	-	Preparing a Presentation	-
15	General Revision	Preparation for Final Exams	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-