| 1 |
Reading the related subject in the coursebook |
Internet Era: Changes in our life, relationships and consuming styles of us after Internet |
Lecture & Question and Answer |
| 2 |
Reading the related subject in the coursebook |
Development of Media and New Tendencies |
Lecture & Question and Answer |
| 3 |
Reading the related subject in the coursebook |
Basic Information in the usage of Media in Digital Media: Rich Media, Advergaming, Banner Ads, etc. |
Lecture & Question and Answer |
| 4 |
Reading the related subject in the coursebook |
Social Networks: Windows Live, Facebook, Twitter, Friend feed ve YouTube. |
Lecture & Question and Answer |
| 5 |
Reading the related subject in the coursebook |
Creating Content and Basic Features of a Web Site |
Lecture & Question and Answer |
| 6 |
Reading the related subject in the coursebook |
Branding Elements and Creating an Interactive Site |
Lecture & Question and Answer |
| 7 |
Reading the related subject in the coursebook |
E-mail Marketing and Strategies |
Lecture & Question and Answer |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Reading the related subject in the coursebook |
Digital Marketing and Branding: Importance of Online Brand |
Lecture & Question and Answer |
| 10 |
Reading the related subject in the coursebook |
Digital Marketing and Branding: Importance of Online Brand |
Lecture & Question and Answer |
| 11 |
Reading the related subject in the coursebook |
Successful Local and Global Campaigns |
Lecture & Question and Answer |
| 12 |
Reading the related subject in the coursebook |
Search and Search Engine Marketing. |
Lecture & Question and Answer |
| 13 |
Reading the related subject in the coursebook |
Dynamic and Tendencies in Social Marketing. |
Lecture & Question and Answer |
| 14 |
Reading the related subject in the coursebook |
Social Media Dynamics: Blogs, viral, advert gaming, online seeding. |
Lecture & Question and Answer |
| 15 |
Reading the related subject in the coursebook |
Integrated Marketing Communication Method in Digital Marketing |
Lecture & Question and Answer |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |