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FINANCIAL SERVICE MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BSP219 FINANCIAL SERVICE MARKETING 3 2 2 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading books, literature review Definition and importance of service sector Lecture, question and answer
2 Reading books, literature review Common Features of Services Lecture, question and answer
3 Reading books, literature review Services and Marketing Mix Lecture, question and answer
4 Reading books, literature review Classification of Services Lecture, question and answer
5 Reading books, literature review Product, Branding Lecture, question and answer
6 Reading books, literature review Distribution, Pricing Lecture, question and answer
7 Reading books, literature review Promotion Lecture, question and answer
8 - MID-TERM EXAM -
9 Reading books, literature review Advertisement Lecture, question and answer
10 Reading books, literature review Service Marketing and Staff Lecture, question and answer
11 Reading books, literature review Service Marketing and Customer Lecture, question and answer
12 Reading books, literature review Service Marketing and Physical Evidence Lecture, question and answer
13 Reading books, literature review Demand and Capacity Management in Service Businesses Lecture, question and answer
14 Reading books, literature review Service Quality Lecture, question and answer
15 Reading books, literature review Internationalization of Services Lecture, question and answer
16 - FINAL EXAM -
17 - FINAL EXAM -