| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| BSP219 | FINANCIAL SERVICE MARKETING | 3 | 2 | 2 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Öztürk, S.A., (2015) Hizmet Pazarlaması, Kuram, Uygulama ve Örnekler, Ekin Publishing House |