1 |
Literature Review, Brainstorming |
Definition of Marketing, Marketing Communication and Advertising |
Lecture, Question and Answer |
2 |
Literature Review, Brainstorming |
Historical Development of Advertising, Functions and Purposes of Advertising |
Lecture, Question and Answer |
3 |
Literature Review, Brainstorming |
Advertising Models |
Lecture, Question and Answer |
4 |
Literature Review, Brainstorming |
Advertising Types and Advertising Environments I |
Lecture, Question and Answer |
5 |
Literature Review, Brainstorming |
Advertising Types and Advertising Environments II |
Lecture, Question and Answer |
6 |
Literature Review, Brainstorming |
Advertising Agencies + Application Study I |
Lecture, Question and Answer, Application Study |
7 |
Literature Review, Brainstorming |
Ethics in Advertising + Application Study II |
Lecture, Question and Answer, Application Study |
8 |
- |
MID-TERM EXAM |
- |
9 |
Literature Review, Brainstorming |
Research Phase I in Advertising Campaign (Institution/Product/Service Analysis, Competitor and Market Analysis) + Application Study III |
Lecture, Question and Answer, Application Study |
10 |
Literature Review, Brainstorming |
Research Phase II in Advertising Campaign (Target Audience Analysis) + Application Study IV |
Lecture, Question and Answer, Application Study |
11 |
Literature Review, Brainstorming |
Planning Phase I in Advertising Campaign (Determining Objectives, Creative Strategy and Creative Idea) + Application Study V |
Lecture, Question and Answer, Application Study |
12 |
Literature Review, Brainstorming |
Planning Phase II in Advertising Campaign (Advertising Writing) + Application Study VI |
Lecture, Question and Answer, Application Study |
13 |
Literature review, brainstorming |
Planning Phase III in Advertising Campaign (Media and Budget Planning) + Application Study VII |
Lecture, Question and Answer, Application Study |
14 |
Literature review, brainstorming |
Application and Measurement-Evaluation Stages in Advertising Campaign + Application Study VIII |
Lecture, Question and Answer, Application Study |
15 |
Literature review, brainstorming |
An Overview |
Lecture, Question and Answer |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |