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WRITING AND DESIGN IN ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HTP207 WRITING AND DESIGN IN ADVERTISING 3 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Defination Of Advertising. -
2 - Advertising Tools and The Choise of Advertising Tools. -
3 - Advertising Spending, Measuring Advertising Effectiveness. -
4 - Advertising Campaign Processes, Ad Text Writing Rules. -
5 - Advertising Agency. -
6 - Technical Rules in Advertising. -
7 - How to Prepare a Radio Ad ? -
8 - MID-TERM EXAM -
9 - Radio Ad Text Practise. -
10 - How to Prepare a TV Ad ? -
11 - TV Ad Text Practise. -
12 - How to Prepare a Written Press Ad ? -
13 - Written Press Ad Text Practise. -
14 - Advertising Works For Billboards, Radio, TV, Newspaper, Magazine. -
15 - Advertising Film Practise. -
16 - FINAL EXAM -
17 - FINAL EXAM -