| 1 |
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Information about the aim of course, its content and operation, concept of marketing, market types and basic functions |
Narration, question-response discussion method |
| 2 |
Reading book chapters related with subject |
Changes and Developments in Marketing |
Narration, question-response discussion method |
| 3 |
Reading book chapters related with subject |
Marketing mix, market segmentation, market positioning concepts and their characteristics |
Narration, question-response discussion method |
| 4 |
eading journals related with subject |
Concept of sports marketing |
Narration, question-response discussion method |
| 5 |
Reading articles related with subject |
Market Research in Sports and Analysis of Attractive Market Opportunities |
Narration, question-response discussion method |
| 6 |
Opinion column reading and summarizing |
Market Segmentation, Target Market Selection and Positioning in Sport Services |
Narration, question-response discussion method |
| 7 |
Campaign research related with subject |
Service marketing and marketing methods applications in sports enterprises |
Narration, question-response discussion method |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Campaign research related with subject |
Examples of applied marketing methods in sports enterprises |
Narration, question-response discussion method Applied group study |
| 10 |
ppt file |
Theoretical: sponsorship and branding methods in sports Practice: Student project presentation |
Narration, question-response discussion method Applied group study |
| 11 |
ppt file |
Theoretical: marketing through athletes and characteristics Practice: Student project presentation |
Narration, question-response discussion method |
| 12 |
ppt file |
Theoretical: sports marketing and its characteristics in terms of service marketing Practice: Student project presentation |
Narration, question-response discussion method |
| 13 |
ppt file |
Theoretical: marketing through sports and methods Practice: Student project presentation |
Narration, question-response discussion method Applied group study |
| 14 |
ppt file and video |
Design studies for sports marketing Practice: Student project presentation |
Narration, question-response discussion method case study analysis, group studies, |
| 15 |
ppt file and video |
Practice: Student project presentation Campaign Planning and Implementation Strategy in Sport industry |
Narration, question-response discussion method case study analysis, group studies, |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |