Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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SYP215 | SPORTS MARKETING | 3 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Lecturer SERDAR GÜR |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | Objective of the course is to help students gain skills related with the product type, pricing, promotion campaign and distribution services to the consumer, to gain knowledge and skills about planning the marketing activities made through sports. |
Contents of the Course Unit: | Content of the course are sports marketing mix, sports marketing methods, modern marketing strategies, preparation of marketing plan, evaluation and preparation of marketing process in sport organizations. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Describe the concepts related to the Sports Marketing. |
Explain the relationship between the products, services and sectors in the sport marketing mix. |
Examine the methods related to market segmentation, positioning and target customer creation in sports marketing services. |
Arrange the process of bringing product type, pricing, promotion campaign and distribution services together with the consumer |
Plan for marketing activities through sports. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | - | Information about the aim of course, its content and operation, concept of marketing, market types and basic functions | Narration, question-response discussion method |
2 | Reading book chapters related with subject | Changes and Developments in Marketing | Narration, question-response discussion method |
3 | Reading book chapters related with subject | Marketing mix, market segmentation, market positioning concepts and their characteristics | Narration, question-response discussion method |
4 | eading journals related with subject | Concept of sports marketing | Narration, question-response discussion method |
5 | Reading articles related with subject | Market Research in Sports and Analysis of Attractive Market Opportunities | Narration, question-response discussion method |
6 | Opinion column reading and summarizing | Market Segmentation, Target Market Selection and Positioning in Sport Services | Narration, question-response discussion method |
7 | Campaign research related with subject | Service marketing and marketing methods applications in sports enterprises | Narration, question-response discussion method |
8 | - | MID-TERM EXAM | - |
9 | Campaign research related with subject | Examples of applied marketing methods in sports enterprises | Narration, question-response discussion method Applied group study |
10 | ppt file | Theoretical: sponsorship and branding methods in sports Practice: Student project presentation | Narration, question-response discussion method Applied group study |
11 | ppt file | Theoretical: marketing through athletes and characteristics Practice: Student project presentation | Narration, question-response discussion method |
12 | ppt file | Theoretical: sports marketing and its characteristics in terms of service marketing Practice: Student project presentation | Narration, question-response discussion method |
13 | ppt file | Theoretical: marketing through sports and methods Practice: Student project presentation | Narration, question-response discussion method Applied group study |
14 | ppt file and video | Design studies for sports marketing Practice: Student project presentation | Narration, question-response discussion method case study analysis, group studies, |
15 | ppt file and video | Practice: Student project presentation Campaign Planning and Implementation Strategy in Sport industry | Narration, question-response discussion method case study analysis, group studies, |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To explain notions of administration, sport management and associate them to the doctrine of administrave sciences.
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3 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To explain notions of administration, sport management and associate them to the doctrine of administrave sciences.
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2 | |||||
2 |
To explain the Legislation in Sports Management and associate it to the doctrine of administrave sciences.
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2 | |||||
3 |
To possess knowledge of sport organizations and use it in.
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2 | |||||
4 |
To be able to make internal and external environmental analysis of sports organizations, to solve their problems and to make variable decisions.
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3 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To possess basic facilities of sports in social science diciplines for specialization.
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2 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To be able to make internal and external environmental analysis of sports organizations, to solve their problems and to make variable decisions.
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2 | |||||
2 |
To specialize in sports and a field of sports organizations and to make implementation.
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3 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To defend himself and his institution’s rights in case of any conflicts.
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2 | |||||
2 |
To take initiative in Professional practise.
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1 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To possess awareness of lifelong learning necessity and to able to actualize it.
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4 | |||||
2 |
To believe in professional development and use it in implementations.
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2 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To make written and verbal presentation and to use prosessional and individual communucation skills.
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2 | |||||
2 |
To acquire knowledge of sports and its culture, to adopt olympism philosophy and to able to spread it to the community.
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2 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To possess sports management process and use it.
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3 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 3 | 39 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 7 | 4 | 28 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 6 | 2 | 12 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 42 | 0 | 123 |
Total Workload of the Course Unit | 123 | ||
Workload (h) / 25.5 | 4,8 | ||
ECTS Credits allocated for the Course Unit | 5,0 |