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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
DTE252 MARKETING 2 2 2 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading the relevant unit Introduction to marketing and advertising Lecture and Answering the Questions
2 Reading the relevant unit Finding the customer Lecture and Answering the Questions
3 Reading the relevant unit Finding the customer (cont.) Lecture and Answering the Questions
4 Reading the relevant unit Planning a marketing strategy Lecture and Answering the Questions
5 Reading the relevant unit Planning a marketing strategy (cont.) Lecture and Answering the Questions
6 Reading the relevant unit Creating ads Lecture and Answering the Questions
7 Reading the relevant unit Creating ads (cont.) Lecture and Answering the Questions
8 Reading the relevant unit Marketing tools Lecture and Answering the Questions
9 Reading the relevant unit Marketing tools (cont.) Lecture and Answering the Questions
10 - MID-TERM EXAM -
11 Reading the relevant unit Presenting your public face Lecture and Answering the Questions
12 Reading the relevant unit Presenting your public face (cont.) Lecture and Answering the Questions
13 Reading the relevant unit Marketing through trade fairs Lecture and Answering the Questions
14 Reading the relevant unit Marketing through trade fairs (cont.) Lecture and Answering the Questions
15 Reading the relevant unit General review Lecture and Answering the Questions
16 - FINAL EXAM -
17 - FINAL EXAM -