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MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
DTE252 MARKETING 2 2 2 5

SOURCE MATERIALS & RECOMMENDED READING

English for Marketing & Advertising by Sylee Gore - Oxford (2007)
Professional English in Use: Marketing by Cate Farrall & Marianne Lindsley - Cambridge (2008)
Marketing Management in Turkey: Cases and Challenges by Donald N. Thompson – Gazi Kitabevi (2005)
A Preface to Marketing Management by J. Paul Peter & James H. Donnelly, Jr. – McGraw Hill (2015)