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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

INTRODUCTION TO PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HTP111 INTRODUCTION TO PUBLIC RELATIONS 3 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Related Section of Course Book-Presentation General Information About the Course, What is Public Relations? Lecture & Question and Answer & Discussion
2 Related Section of Course Book-Presentation Historical Development of Public Relations I Lecture & Question and Answer & Discussion
3 Related Section of Course Book-Presentation Historical Development of Public Relations II Lecture & Question and Answer & Discussion
4 Related Section of Course Book-Presentation Target Audience in Public Relations Lecture & Question and Answer & Discussion
5 Related Section of Course Book-Presentation Proactive and Reactive Public Relations, Public Relations Agencies and In-house Public Relations Unit Lecture & Question and Answer & Discussion
6 Related Section of Course Book-Presentation Public Relations Projects Lecture & Question and Answer & Discussion
7 Related Section of Course Book-Presentation An overview Lecture & Question and Answer & Discussion
8 Related Section of Course Book-Presentation Copywriting in Public Relations Lecture & Question and Answer & Discussion,General Evaluation
9 Related Section of Course Book-Presentation The Place of Public Relations in Marketing Communication Lecture & Question and Answer & Discussion
10 - MID-TERM EXAM -
11 Related Section of Course Book-Presentation Corporate identity Lecture & Question and Answer & Discussion
12 Related Section of Course Book-Presentation Internal Communication, Corporate Social Responsibility, Reputation Management Lecture & Question and Answer & Discussion
13 Related Section of Course Book-Presentation Issue Management, Risk Management, Crisis Management Lecture & Question and Answer & Discussion
14 Related Section of Course Book-Presentation Sponsorship, Corporate Advertising, Lobbying, International Public Relations, Public Diplomacy, Financial Public Relations Lecture & Question and Answer & Discussion
15 Rewiew of Course Ethics in Public Relations, Public Relations Organizations Lecture & Question and Answer & Discussion,General Evaluation
16 - FINAL EXAM -
17 - FINAL EXAM -