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INTRODUCTION TO PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HTP111 INTRODUCTION TO PUBLIC RELATIONS 3 3 3 5

SOURCE MATERIALS & RECOMMENDED READING

Okay, A. ve Okay, A. (2018). Halkla İlişkiler Kavram, Strateji ve Uygulamaları, İstanbul: Der Yayınları.
Peltekoglu, Balta, F. (2009). Halkla Iliskiler Nedir, Istanbul: Beta Publications
Bernays, Edward L. (2013). Public Relations, University of Oklahoma Press
Theaker, A. (2008). Halkla Iliskilerin El Kitabi, Istanbul: MediaCat Books, 2nd Ed.