| 1 |
Literature review, Individual research |
Marketing Concept and Development Process in Health Institutions |
Lecture, Discussion |
| 2 |
Literature review, Individual research |
Marketing Strategies in Health Institutions |
Lecture, Discussion |
| 3 |
Literature review, Individual research |
Marketing Planning in Health Institutions |
Lecture, Discussion, Individual study, Case Study |
| 4 |
Literature review, Individual research |
Qualifications of Health Services |
Lecture, Discussion, Individual study, Case Study |
| 5 |
Literature review, Individual research |
Marketing Environment: Macro and Micro Factors |
Lecture, Discussion, Individual study, Case Study |
| 6 |
Literature review, Individual research |
Competitive Advantages: Market Segmentation, Targeting and Positioning |
Lecture, Discussion, Individual study, Case Study |
| 7 |
Literature review, Individual research |
Consumer Markets and Consumer Purchasing Behavior |
Lecture, Discussion |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Literature review, Individual research |
Industrial Markets and Industrial Purchasing Behavior |
Lecture, Discussion, Individual study, Case Study |
| 10 |
Literature review, Individual research |
Product and Service Strategies |
Lecture, Discussion |
| 11 |
Literature review, Individual research |
Pricing Strategies and Approaches |
Lecture, Discussion, Individual study, Case Study |
| 12 |
Literature review, Individual research |
Distribution Functions |
Lecture, Discussion, Individual study, Case Study |
| 13 |
Literature review, Individual research |
Chain of Distribution and Strategies |
Lecture, Discussion, Individual study, Case Study |
| 14 |
Literature review, Individual research |
Promotion Policies |
Lecture, Discussion |
| 15 |
Literature review, Individual research |
Marketing Activity Examples |
Lecture, Discussion |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |