MARKETING MANAGEMENT IN HEALTH INSTITUTIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| SYY244 |
MARKETING MANAGEMENT IN HEALTH INSTITUTIONS |
4 |
3 |
3 |
6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Explains healthcare marketing. |
| Lists the distinctive features of marketing in health institutions. |
| Compares healthcare types and healthcare institutions. |
| Explains marketing strategies in health care. |