| Content: |
The concept of marketing in healthcare services, the characteristics of healthcare marketing and its differences from other industries, the factors affecting the history and development of healthcare marketing, the reasons of healthcare marketing, the concepts of consumer, customer and patient, relationship between healthcare organizations and marketing function, marketing organization and marketing management in healthcare institution. place and role, market segmentation and demand management in the healthcare market, conditions for realization of marketing in healthcare, the concept of competition; Product pricing, distribution function relationship, Distribution channel, Marketing activity examples, Promotion. |