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PUBLIC RELATIONS PRACTICES AND CASE STUDIES COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT208E PUBLIC RELATIONS PRACTICES AND CASE STUDIES 6 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Introduction of Case Study Methodology -
2 - Public Relations Application Process (Research, Planning, Implementation, Evaluation) -
3 - What are Public Relations crisis management and practices? (2005 chicken crisis) -
4 - Marketing oriented public relations practices (Sports omo child festival example) -
5 - internal public relations practices (THY's corporate communication department) -
6 - Public relations event management and practices (Anadolu University graduation ceremony example) -
7 - Social responsibility practices in public relations. Milliyet "Daddy Send me to the school" example -
8 - MID-TERM EXAM -
9 - What are sponsorship practices related to public relations -
10 - Public relations and media relations. İş Bankası example. -
11 - Public Relations and Image Management (CCW Example) -
12 - Fair and festival practices related to public relations (TÜYAP) -
13 - Presentations -
14 - Presentations -
15 - Presentations -
16 - FINAL EXAM -
17 - FINAL EXAM -