PUBLIC RELATIONS PRACTICES AND CASE STUDIES PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT208E	PUBLIC RELATIONS PRACTICES AND CASE STUDIES	6	3	3	6

GENERAL INFORMATION
Language of Instruction :	English
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. NURTEN ELKİN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	Taking place the knowledge gained in the field of student or experienced in the past with the help reify events, perform reinforce action on discussing events.
Contents of the Course Unit:	Private companies, trade unions, municipalities, NGOs, hospitals, media and public institutions and analysis of the application of the right and wrong of the discussion in the said application.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Knowledge of Public Relations Campaigns and Campaign Information
Understanding the Importance of Strategic Planning
Knowledge of Media Relations , Organization,

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction of Case Study Methodology	-
2	-	Public Relations Application Process (Research, Planning, Implementation, Evaluation)	-
3	-	What are Public Relations crisis management and practices? (2005 chicken crisis)	-
4	-	Marketing oriented public relations practices (Sports omo child festival example)	-
5	-	internal public relations practices (THY's corporate communication department)	-
6	-	Public relations event management and practices (Anadolu University graduation ceremony example)	-
7	-	Social responsibility practices in public relations. Milliyet "Daddy Send me to the school" example	-
8	-	MID-TERM EXAM	-
9	-	What are sponsorship practices related to public relations	-
10	-	Public relations and media relations. İş Bankası example.	-
11	-	Public Relations and Image Management (CCW Example)	-
12	-	Fair and festival practices related to public relations (TÜYAP)	-
13	-	Presentations	-
14	-	Presentations	-
15	-	Presentations	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Course notes

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explains the basic concepts related to the field and associates them with the developmental theories.			2
2	Explains the global, regional and local differences using the basic concepts of human development based on relevant developmental theories.			2
3	Defines and implements the proffesional limitations, competencies and responsibilities that can be used in the academic works and field practices.			2

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has ability of written and verbal expression in order to collaborate with relevant people and institutions related to the field.			2
2	Describes the basic facts, principles, processes of the other disciplines related to the field and the methods used in practice, analyzes and evaluates at the undergraduate level.			2
3	Finds various solutions to individual and social problems using professional knowledge and skills and being objective.			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Formulates the thoughts and practices in the field.		1
2	Contributes with the ideas in works that require teamwork, discusses the ideas to bring up as a matter.		1

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Joins actively to the teamwork.			2
2	Designs and implements an entire study related to the field, analyzes and reports the findings.			2
3	Completes the responsibilities and fulfilling the duties as a team member in a joint work related to the field.			2

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Works independently in researches and practices related to the field.			2
2	Takes active role and different responsibilities as a team member or a team leader and completes them successfully.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Displays such a performance which shows that internalizing personal development and lifelong learning is an ongoing process.			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Awares of the individual, personal, social and professional responsibilities.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Organizes the basic and specific topics, facts and theories related to the field, uses this knowledge in professional practice.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	5	3	15
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	3	15	45
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	10	10
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	39	0	156