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RADIO AND TELEVISION ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTS323E RADIO AND TELEVISION ADVERTISING 6 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Definition of advertising concept -
2 - Different concepts of advertising and different social conditions, technological possibilities to be considered within the framework of the concept -
3 - Historical process of advertising concept in the world and in Turkey -
4 - Advertising purpose and functions -
5 - Advertising purposes and functions -
6 - Review of advertising campaigns -
7 - Review of advertising campaigns -
8 - MID-TERM EXAM -
9 - Basic advertising types -
10 - Basic advertising types -
11 - Examining the types of ads on the sample -
12 - Examining the types of ads on the sample -
13 - Prepare an advertising campaign -
14 - Prepare an advertising campaign -
15 - General again -
16 - FINAL EXAM -
17 - FINAL EXAM -