BRAND MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT306E	BRAND MANAGEMENT	8	3	3	6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Explaining the content and method of the course; Course entry.	-
2	-	The definition of the brand and its importance in terms of marketing.	-
3	-	Trademark concepts and trademark registration.	-
4	-	Strategic brand management process planning.	-
5	-	Brand equity and brand loyalty.	-
6	-	Other brand equity elements: Brand identity, brand personality, brand image.	-
7	-	Brand creation strategies.	-
8	-	MID-TERM EXAM	-
9	-	Visual and audio elements of the brand.	-
10	-	Brand communication.	-
11	-	Corporate brand management.	-
12	-	Global brand management.	-
13	-	A brand renaissance: Brand under the influence of the digital.	-
14	-	Marketing program.	-
15	-	Sample cases.	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY