BRAND MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT306E	BRAND MANAGEMENT	8	3	3	6

GENERAL INFORMATION
Language of Instruction :	English
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. GÜLŞAH KONAKOĞLU
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of the course is to provide the students with the knowledge to pass brand management to the students by ensuring that the brand concept works correctly.
Contents of the Course Unit:	In this course, brand concepts and strategic brand management process are discussed in different dimensions and examined in the context of case analysis.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
To have knowledge about concepts related to brand and brand management.
To have mastery of branding strategies.
Analyzes corporate and global brand management process.
Be able to manages the communication of the brand.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Explaining the content and method of the course; Course entry.	-
2	-	The definition of the brand and its importance in terms of marketing.	-
3	-	Trademark concepts and trademark registration.	-
4	-	Strategic brand management process planning.	-
5	-	Brand equity and brand loyalty.	-
6	-	Other brand equity elements: Brand identity, brand personality, brand image.	-
7	-	Brand creation strategies.	-
8	-	MID-TERM EXAM	-
9	-	Visual and audio elements of the brand.	-
10	-	Brand communication.	-
11	-	Corporate brand management.	-
12	-	Global brand management.	-
13	-	A brand renaissance: Brand under the influence of the digital.	-
14	-	Marketing program.	-
15	-	Sample cases.	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Course notes

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Defines the current theory and practice in the field of physiotherapy and rehabilitation.	0
2	Explain the basic concepts of other medical sciences who related physiotherapy and rehabilitation	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic phenomenon of sub-fields of physiotherapy and rehabilitation about principles, processes and applications, make a basic level of analysis and evaluation	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has the ability to physiotherapy and rehabilitation program planning with learned theoretical and practical knowledge.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply for physiotherapy and rehabilitation program according to ethical principles, follow developments, make program changes or end the program if necessary	0
2	Used for the information which gained from advanced studies for the protection of public health	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Independently conduct vocational and academic studies with the knowledge related to the field of physiotherapy and rehabilitation, finds solutions to the problems faced	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Adopts personal development and lifelong learning.		1
2	Knows how to reach the necessary resources to address the learning needs		1

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Establishes effective communication with other relevant professional groups during physiotherapy and rehabilitation services.	0
2	Gives a contribution to the profession related quality improvement, education and promotion programs	0
3	Take responsibility in joint studies performed by different disciplines as a team member, contribute on the subject		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Have sufficient professional experience in clinical practice to use vocational autonomy	0
2	The use of all the equipment and hardware in physiotherapy and rehabilitation clinics, provides environmental layout and task flow for clinic.	0
3	Keeps records of service quality monitoring and for scientific research, prepares reports, participant for project implements		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	2	28
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	4	15	60
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	2	10	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	36	0	152