1 |
Literature Review |
Creativity in advertising. |
Narrative |
2 |
Literature Review |
Advertising campaign process. |
Narrative |
3 |
Literature Review |
Research and SWOT analysis. |
Narrative |
4 |
Literature Review |
Determining the campaign goals. |
Narrative |
5 |
Literature Review |
Advertising campaign and concept |
Narrative |
6 |
Literature Review |
Determining the campaign strategies. |
Narrative |
7 |
Literature Review |
Preparing campaign budget |
Narrative |
8 |
- |
MID-TERM EXAM |
- |
9 |
Literature Review |
Media plans in the campaign. |
Narrative |
10 |
Literature Review |
Creative work in advertising campaign |
Narrative |
11 |
Literature Review |
Creative work in advertising campaign |
Narrative |
12 |
Literature Review |
Apply of advertising campaign. |
Narrative |
13 |
Literature Review |
Evaluation of advertising campaign |
Narrative |
14 |
Literature Review |
Presentations and evaluations. |
Narrative |
15 |
Literature Review |
Presentations and evaluations. |
Narrative |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |