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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

ORGANIZATION MANAGEMENT IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY428 ORGANIZATION MANAGEMENT IN PUBLIC RELATIONS 8 5 3 8

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Introduction Question-Answer
2 Student Group Work Dividing the students into groups for Campaign Works and Specifying Campaigns Lecture & Question-Answer & Discussion
3 The relevant subject in the coursebook+ Presentation Specifying research, planning, implementation and evaluation process in Campaigns Lecture & Question-Answer & Discussion
4 The relevant subject in the coursebook+ Presentation Current Situation Analysis for the specified campaigns Lecture & Question-Answer & Discussion
5 The relevant subject in the coursebook+ Presentation Market Analysis Lecture & Question-Answer & Discussion
6 The relevant subject in the coursebook+ Presentation Target Audience Analysis Lecture & Question-Answer & Discussion
7 Presentation Presentations Before Campaigns Question-Answer, Discussion
8 - MID-TERM EXAM -
9 Presentation Presentations Before Campaigns Question-Answer, Discussion
10 Campaign Presentation Student Campaign Works (Group Work) Campaign Application, Question-Answer
11 Campaign Presentation Student Campaign Works (Group Work) Campaign Application, Question-Answer
12 Campaign Presentation Student Campaign Works (Group Work) Campaign Application, Question-Answer
13 Campaign Presentation Student Campaign Works (Group Work) Campaign Application, Question-Answer
14 Campaign Presentation Student Campaign Works (Group Work) Campaign Application, Question-Answer
15 Campaign Presentation Student Campaign Works (Group Work) Campaign Application, Question-Answer
16 - FINAL EXAM -
17 - FINAL EXAM -